Using jobs-to-be-done without importing American assumptions
JTBD is a good framework. Most of the examples teaching it describe a market that is not yours.
Category Case Studies & Frameworks
Getting a client to approve the case study
The best case studies die in legal review. How to write one that survives approval.
Adapting pirate metrics for Indian B2B
AARRR came from self-serve consumer products. Three of its five stages do not survive a long-cycle Indian B2B sale.
The B2B case study structure that actually gets read
Lead with the number, name the starting position, and include what went wrong. Most case studies do none of these.
How to write a marketing case study people actually read
Most B2B case studies are unreadable because they hide the interesting part. A structure that leads with the number and admits what went wrong.
Jobs to be Done for Indian SaaS: a working template
JTBD interviews fail in India for a specific reason: buyers describe the job their manager assigned rather than the one they actually have.
A campaign pre-mortem template that catches failures early
Assume the campaign failed, then explain why. A ninety-minute exercise that surfaces the objections nobody raises in planning meetings.
AARRR pirate metrics, adapted for Indian B2B
The framework was built for self-serve consumer products. Three of the five stages need rework for long-cycle Indian B2B sales.
The zero-CAC playbook: how Indian fintechs grew without ad spend
The pattern behind India low-CAC success stories is not content marketing. It is building a utility people need before they need the product.