Category WhatsApp Marketing

WhatsApp chatbots: designing the handoff to a human

Most WhatsApp bot failures are not comprehension failures. They are escalation failures.

The highest-converting WhatsApp automation is also the fastest way to wreck your quality rating. The timing that works.

Meta categorises every template, and the category sets the price. Misclassification is the most common billing surprise.

Every BSP quotes a platform fee and hides the markup. The five questions that reveal real cost.

Quality rating drops cap your sending limits. The five causes, in the order they usually apply, and how to recover a damaged number.

Open rates are the wrong metric because WhatsApp reads are near-universal. Measure block rate, reply rate and revenue per message instead.

The Business app broadcast list caps at 256 contacts who must have saved your number. Here is the honest threshold for moving to the API.

Four opt-in flows ranked by how they hold up under DPDP, with the record fields you need to capture at the moment of consent.

Meta moved to per-message pricing in 2025. What actually shows up on the bill, and the three line items that surprise Indian teams.