How long should a clinic keep patient data?
Keeping everything forever is now an exposure. Medical record duties and DPDP minimisation pull in opposite directions.
Category Healthcare Marketing
NMC advertising rules: what a registered practitioner can and cannot publish
Professional conduct regulations restrict how registered practitioners advertise. The line between information and solicitation.
Cutting clinic no-shows without breaking patient privacy
Reminders work. The way most clinics send them creates a data protection exposure they have not priced.
The clinic Google Business Profile checklist
Most patients find a clinic through a map result, not a website. What actually moves that ranking.
WhatsApp for patient communication: consent, compliance and what works
Appointment reminders on WhatsApp cut no-shows sharply. Doing it on a personal number with treatment data is the compliance failure waiting to happen.
Content marketing for doctors without breaking conduct rules
Educational content is permitted and effective. The line sits at solicitation, and four formats stay comfortably on the right side of it.
Local SEO for clinics: a practical checklist
Most patients find a clinic through a map result, not a website. Where the ranking actually comes from and what to fix first.
Patient data under DPDP: what clinics must change before 2027
Health data carries the highest breach cost and clinics hold it in the least controlled systems. Six changes worth starting now.
Healthcare marketing rules in India: what you can and cannot say
NMC regulations restrict how registered practitioners advertise. The line between permitted information and prohibited solicitation, in practice.