How long until content pays back?
The honest answer for Indian B2B is twelve to twenty-four months, and here is how to tell if yours is on track.
Category Paid vs Content Marketing
Should Indian B2B run Performance Max?
PMax hands targeting to Google. For long-cycle B2B with a small conversion volume, that is a real problem.
Measuring content ROI when attribution is broken
Last-click undercredits content structurally. Three measurements that survive consent-gated analytics.
The negative keyword list every Indian B2B account needs
Indian search traffic carries job-seeker, student and free-tool intent that will quietly drain a B2B budget.
Attribution is broken. Here is what to measure instead
Consent-gated analytics, WhatsApp dark traffic and AI answers have made last-click worse than useless. Three measurements that still work.
What one lakh rupees buys: Google Ads against content, compared
The same budget through two channels, with honest assumptions and the timing difference that decides which one suits you.
The budget split most Indian marketing teams get wrong
The 70/20/10 rule is fine. The mistake is what teams classify as the ten percent, and how quickly they cut it.
When to stop spending on ads and start building content
Four signals that your paid channel has hit its ceiling, and what to do with the budget instead.
Paid versus content marketing: the CAC maths for Indian startups
Paid CAC is roughly flat and rises with scale. Content CAC starts absurd and falls toward zero. The crossover is the only number that matters.