Using jobs-to-be-done without importing American assumptions
JTBD is a good framework. Most of the examples teaching it describe a market that is not yours.
Frameworks adapted for Indian market realities.
JTBD is a good framework. Most of the examples teaching it describe a market that is not yours.
AARRR came from self-serve consumer products. Three of its five stages do not survive a long-cycle Indian B2B sale.