Using jobs-to-be-done without importing American assumptions
JTBD is a good framework. Most of the examples teaching it describe a market that is not yours.
Ajay Kadyan
Getting a client to approve the case study
The best case studies die in legal review. How to write one that survives approval.
How long until content pays back?
The honest answer for Indian B2B is twelve to twenty-four months, and here is how to tell if yours is on track.
Should Indian B2B run Performance Max?
PMax hands targeting to Google. For long-cycle B2B with a small conversion volume, that is a real problem.
Topic clusters when you only publish twice a month
Cluster advice assumes volume you do not have. The version that works at low output.
Delete, redirect or consolidate? Deciding what to do with dead posts
Once an audit names the dead pages, the next decision is the one people get wrong.
The AI content brief that produces something worth publishing
Model output quality tracks brief quality almost linearly. What a brief must contain.
Auditing marketing automation you inherited
Most inherited automation contains flows nobody can explain and at least one that is still sending.
Adapting pirate metrics for Indian B2B
AARRR came from self-serve consumer products. Three of its five stages do not survive a long-cycle Indian B2B sale.
The B2B case study structure that actually gets read
Lead with the number, name the starting position, and include what went wrong. Most case studies do none of these.